In the current climate of social media marketing, content marketing and search marketing it is often easy to lose sight of the basics. Here at i-Auto Media we agree looking forward is important, but sometimes it pays to look back as well. The marketing mix, also known as the four P’s is one of the longest-running marketing theories in the industry.
A year on from the global pandemic, many are wondering when things will go back to “normal”. Unfortunately, the Automotive industry may never fully see itself the same. With people still avoiding leaving home and relying heavily on digital services, the time is now to move your dealership online. Below you will find 5 tools that every automotive dealer should be doing today. With these tools, we’ve seen automotive businesses, big and small, grow drastically.